Zippy Club
2016 . Sonae Sports & Fashion
  • Service
  • Challenge
    Increase sales, brand awareness and customer loyalty in Spain, while building a database that allows Zippy to contact customers.
  • Implementation
    Launch the Zippy Club, Zippy’s omni-channel loyalty program in Spain providing customers with a seamless online and store experience, while developing a unique database that offers customers exclusive contents related to their children’s data, as well as discounts.
  • Results
    New customers during the 3-week launch campaign
    Percentage of monthly customers that make their registration in physical stores
    Representation of sales of the launch campaign in regular sales periods
    Weight of private weekend campaigns in weekend net sales
  • Team
    Rafaela Silva, Ana Raquel Oliveira, André Leite, Carmen Calderon, Clara Cunha, Diana Loureiro, Inês Cunha, Matias Santos, Maria João Rosa, Miguel Moreira Faustino, Patrícia Paulos, Raquel Santos, Rui Gonçalves.
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