Zippy Club
2016 . Sonae Sports & Fashion
  • Service
  • Challenge
    Increase sales, brand awareness and customer loyalty in Spain, while building a database that allows Zippy to contact customers.
  • Implementation
    Launch the Zippy Club, Zippy’s omni-channel loyalty program in Spain providing customers with a seamless online and store experience, while developing a unique database that offers customers exclusive contents related to their children’s data, as well as discounts.
  • Results
    8,000
    New customers during the 3-week launch campaign
    >50%
    Percentage of monthly customers that make their registration in physical stores
    16%
    Representation of sales of the launch campaign in regular sales periods
    10%
    Weight of private weekend campaigns in weekend net sales
  • Team
    Rafaela Silva, Ana Raquel Oliveira, André Leite, Carmen Calderon, Clara Cunha, Diana Loureiro, Inês Cunha, Matias Santos, Maria João Rosa, Miguel Moreira Faustino, Patrícia Paulos, Raquel Santos, Rui Gonçalves.
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