Christmas is a magical time of the year for both children and adults. Therefore, the following question arose: how to increase the number of visitors to Zippy stores during this time, while generating goodwill and increasing sales?The solution was to surprise and make an impact on visitors of two shopping centres where Zippy stores are located. To achieve this, we designed an activation at the Zippy stores in NorteShopping and Colombo, by creating an innovative window with a real children’s choir that sang happy Christmas carols for five minutes, four times a day in each store. It was an innovative and fun experience, to which no one was indifferent. The teams in the stores where the action took place reported great engagement and motivation on the customers’ part and sales accompanied this perception.