It was with
great pleasure that we received Smart Waste Portugal’s invitation to present
Sonae’s case about Circular Economy at the Portuguese Representation. The
session, which occurred on the 26th June and had the participation
of, among others, João Matos Fernandes, Portuguese Environment Minister,
Ambassador Pedro Lourtie and the European Commission’s General Director for the
Environment, allowed Sonae to share its case in a panel moderated by José Melo
Bandeira, of Smart Waste Portugal, with the participation of Grupo Amorim and
AVE. These companies, just like Sonae, have demonstrated the good practice
adopted in their businesses and spoke of the road to take toward a future that
interests us all.
is that, since the beginning of our activity, we have always spoken of the
efficiency of processes and that this factor is one of the bases for circular
economy, as well as the modern activity of retail. Nowadays, we work for the
environment in many ways, such as logistics, electric power consumption,
reusing materials for several ends, namely recycling and in projects such as
Transformar.te, which you can get to know better here.
that we have the duty of promoting sustainability and the best practice at the
same time as we ensure the access to a free market for all consumers and
companies: this is Sonae’s Circular Economy. We know that, to overcome these
challenges, we need to get to the core of problems and that it demands an
effort from the whole society, namely in the awareness of industries (to invest
in R&D, new products’ or alternative products’ design and production,
governmental institutions (for a better legislation and promotion and
distinction of innovation) and consumers, obviously, to alter their habits.
the great challenges that, I believe, were quite clear in this event. We will
keep on working towards increasing our circular economy and foster others’
circular economy. We know it is a difficult mission, but we have a responsibility that we wish to, and we will, accomplish.