Recycling Iconography

2019 . Sonae MC
  • Planet
Challenge
Promote the adoption of behaviours that foster the recycling of plastic
Action
Continente, together with Sociedade Ponto Verde (SPV, Eco Point Society), developed a set of instructions that explains how each product should be recycled and indicates which eco-point each type of packaging should end up.
Impact
The recycling iconography will be included on all of Continente’s own brand products by 2021. With this measure, Continente aims not only to raise consumer awareness of the importance of recycling, but also to foster the adoption of more environmentally friendly behaviour.
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