Sonae Fashion Packaging

2019 . Sonae Fashion
  • Planet
Challenge
Eliminate unnecessary plastic from our packaging
Action
MO and Zippy carried on with the implementation of a diverse set of actions that aim to reduce the consumption of virgin plastic, such as: the contents, layout and material of items’ labels were reduced from 5 pieces of papers to ½ a piece of paper. The individual plastic bags from the inner pieces of Assortment Packs were eliminated. 
Impact
The revision of packaging processes led to a reduction of 11% of the plastic material used. 
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